Fuorisalone
Every year, in April, Salone and Fuorisalone define the Fuorisalone Milan Design Week, the most important event in the world for design addicted.
Since 2003, Fuorisalone.it has been the reference platform of the Fuorisalone, an event that - together with the Salone del Mobile.Milano - defines the Milano Design Week. Recognised and promoted by institutions as the official communication platform, is a registered trademark with dedicated extensions to China and Japan. Over the years it has been chosen by companies operating in various product sectors and by designers to promote brands, projects and events dedicated to Milan Design Week.
Today, Fuorisalone is much more than that.
Many years of experience at the service of clients, international brand value and in-depth knowledge of marketing and digital communication.
Fuorisalone represents something unique on an international level. The event that celebrates Milan as the Capital of International Design has confirmed its role in 2020, the year that saw the cancellation of the fair for the first time, with a fully digital communication plan developed by Studiolabo, agency specialized in communication design.
The experience gained has made it possible to understand the value of the brand and the context beyond the “moment” of the physical event, developing a new platform that guarantees visibility on its tools and a continuity over time, bringing the content, relationships and culture of the project to the center of the format.
The current scenario requires: identity, flexibility, delocalisation, networking, multichannel; all ingredients at the basis of the Fuorisalone Design Guide platform.
For this reason, using Fuorisalone.it as a promotion channel is a strategic choice that improves the traditional marketing and communication activities of brands or traditional media.
17 - 23 April
Milan, Italy
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